Alright guys, in this podcast today we're going to talk about how to make everything about them and not you, one of the biggest problems that people do is they make their marketing about them, I want you to do this, we need you to do that, yada yada. They don't care about what you need or what you want. 

All they care about is the result, and what they can get from what you offer. And so you need to speak to people in that way. By just having that mindset of giving and being generous with it. A lot of people approach their marketing, like, they're afraid that they're going to be taken advantage of by giving away free, cool, awesome content. 

But right now, I'm giving you my best stuff through this podcast, which is totally free, can have actually formatted in such a way where if you listen to it from big, you know, from episode one forward, it's almost like a continuous course, that would be worth 10s of 1000s of dollars, but you could just, it's free, okay. 

And so don't worry about people taking advantage of you, you need to give very generously. And as you do so what will happen is that you build goodwill with people. And as you do that, people will be interested in what you have to say, because you're offering real value. As people like Frank Kern say, you help people by actually helping people. 

And so I think it's really cool to to do that, I really like that that phrase is stuck with me. You demonstrate value by giving value. And, and so that's what I recommend that you do. Don't worry about and then Eben Pagan talks about moving the free line. And that's a very successful marketers well, and essentially, it what that means is just moving the free line means giving more than your competitors. 

Giving away more free valuable content to people. Because you're demonstrating a higher caliber of value than your competitors, because you're not holding anything back. If you're truly giving everything you've got, and your best stuff in your free content and materials and stuff like that, that you freely just give away. 

What's really cool is that people will actually start to use it and start to get results. And so they'll get results in advance so that when you actually offer a more advanced course and stuff like that, people will be more interested in it. And I know that might not make sense you're like, well, they don't feel they won't feel the need is the belief that you might have. 

They won't feel the need to buy my stuff because I've already given away the farm. But it's not really true. Because at the end of the day, if your product is positioned in such a way, where you make their life easier by providing frameworks that people can string together, so that they don't have to sit there and do guesswork and create their own program from your free content. 

Because one of the hardest things to do is create your own program from free content is just very hard to do. Okay. And so, you know, if you want to serve like a higher level market, that's why I give away a lot of free beginner stuff. And all this other stuff, even high level stuff, whatever. 

Because at the end of the day, high level people and your dream clients, the people that I serve, that the prices have a comma in them. We, you know, they're there. They don't care about how to make $10,000 a month or they don't care about this or that. What they care about is results. 

And oftentimes they don't even consume the content, they'll have someone on their team consume the content. And if you craft in such a way where it's frameworks.

And again, just to go over the definition of frameworks might work a little differently here. But essentially frameworks is just a series of steps or like almost like a checklist of people for what people can do in order to achieve a certain result. Okay, so it's basically like a system and you want to use a proven system, something that either you've done yourself or something that someone else has done. 

But you want to use proven frameworks, okay, so don't use theory don't sell theory. Because people are gonna be very upset when your theory didn't work out, okay? When they go to practice it, and they're like, wait a minute, this framework doesn't work, okay? So don't sell stuff that you think might work, okay? 

What you want to do is if you don't have your own frameworks, learn from people, okay? Follow people that are doing well, and find out what their frameworks are, and then just kind of add your add your flavor to it. Okay. And I'm not saying to grab other people's stuff and regurgitate it. But you know, I really recommend that you practice it yourself, you know, apply, it gets some good results. 

First, you do want to have your good results first. But, you know, you find yourself in this catch 22 situation when when you're starting out, you're like, Well, I don't have results yet. You know, I want to teach this, I want to do this, but I don't have results yet. So how you get results, will you start putting into practice what you're talking about, okay. 

And so as you do that, you'll start making mistakes, and making mistakes is what gives you a veteran's advantage in a way. So what that means is that you learn lessons that you never would have thought of, if you didn't make the mistakes, okay? So if you're teaching advertising, or whatever else. 

Be willing to make those mistakes, hire a have someone hire you to do, you know, marketing for them, and say, only pay me if I get your results, you know, you could do that. And just if you're starting out, and that way, it really stretches you to get the results. And if you don't help them get results, you don't get paid. Okay? 

So you're very highly motivated to make it work. Okay. And that's how you can cut your teeth on these ideas and your, your, your marketing ideas and strategies that you've either learned from other people or ideas that you're free certain will work. Okay, whatever it is. Either way, you could try it out. 

You'll be very surprised at what works. And then keep in mind that when you find something that works, it won't work forever, it worked for a certain period of time. But you're always having to tweak and test it and change it and adjust it. One of the biggest parts of business is always being able to quickly pivot and adjust what you're doing. 

According to the climate of the market at the time, there's a lot of market forces at play. Every day that change whether you're doing Kryptos, whether you're doing, you know, products, physical or digital platforms change algorithms change, people's incomes change, markets change perceptions of markets change. 

And so at the end of the day, you have to be able to learn the skill of pivoting and changing your messaging to help alleviate the fears that people have, as they are looking at your product. And whether they're going to buy it or not. It depends all on your messaging. And so, or your ads and stuff like that, if you start if you start to see your ads not perform as well, your messaging needs to be fixed on that. 

Your if you look at your opt in page for getting leads and your messaging is off than you know, if you're getting clicks on ads, but nobody's opting in then you know, you have to fix your opt in page. If you're getting leads, people are entering the email address, but they're not buying, you know, 

you have to fix your video sales letter or your webinar or your written sales letter. And you know, if it's if it's doing horrible, okay, and that's after you do the follow up, if you do the follow up and you're still not getting sales, then definitely you're

a good indicator that yeah, I gotta fix my messaging for my sales letter. Okay, and my sales process, okay, whether it's your phone written or video, or even audio, okay? And then you know, then you also want to look at your follow up and see how that's doing. All of these things can always be improved. 

And you always want to be testing these things. Okay. Okay. But as you go through, I really recommend that you look at always be at look at the your ability to be agile, okay? It's very hard to do this when you're dealing with clients. Like, if you're helping businesses and stuff like that, sometimes it's really hard to be agile, and to help them to kind of switch what they're doing, according to how the wind is blowing that day. 

So it's easiest to do it in your own business, it's the fastest way to test ideas is doing it yourself, okay? Not through clients, because you have to convince them, even after you sold a client or working with you, when you want them to do a specific marketing technique or whatever, you have to get them, you have to set it up or get them to their team to set it up, you have to convince them to make that move. 

And you know, so you're constantly selling your client to make these changes, and also their stuff. Unless they really trust you, and you've already gotten them really stellar results, then, you know, until you've gotten them stellar results, it's gonna be an uphill battle, because you have to keep selling that person over and over again. 

And so what I recommend that you do is really test out your quote, unquote, theories. First, just don't sell theory, you have to test your theories first, and make sure that they work. And then you can go and sell it to people once that works. And you can prove it and you can show the numbers. 

And if you can show your numbers to a business and say, hey, it worked for me at this level with your level, it can really work well, it's good to work with businesses that have a bigger marketing budget than you bigger ad spend capabilities than you. Because once you have a formula that works, you can scale and help them to get results much faster than even you can get them. 

Okay. And so at the end of the day, and people will also respect the fact that you put the work in and actually got your own results from it. Okay. And so being able to have proven case studies of something working is is massively important. And it's not just important, it's mandatory, okay? 

Because you want your product to be the best that it can possibly be. And the only way to do that is to actually test it out for yourself and accomplish those goals, even on small levels, because you can leverage a small amount of success. And when you bring your services to accompany this as an example, if you're going to be a consultant for businesses. 

Like what I do, you know, bringing them a small case study, like, Hey, I tested this on a small scale, and it worked here, and here's the numbers and, you know, check it out, you know, work on a very small scale. 

So let's try to small scale with you and if it works, great, we'll scale it up, but it's already been proven to work. Okay, so it's definitely important to kind of look at that and do that. 

So for now, we're kinda jumping around a little bit on this webinar. So live webinar about a podcast so we'll leave right here for now. But it's just something some things to think about.

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