Alright guys, we're talking about the continuation following the smart money. And on the last example, we used cryptocurrencies. So we'll kind of touch on that and then hop right back on the the old business train. Okay. And I'll tell you why. Cryptocurrency can be fun and exciting, it's new. 

And the technologies are pretty amazing. Once you get involved and understand what those little coins really represent, they're almost like little stocks, for they pretty much are like little stocks for a company. But they do so much more. So it's pretty amazing that they have functions. 

So it's a wonderful world, what you can do, there are platforms. Here's falling smart might real quick, powerful tip, there's platforms where you can actually go and look at the portfolios of huge companies that have teams of people doing research on all coins, all coins are any coin, that's not Bitcoin. 

Even the second largest coin, a theory of is an old coin, okay. And these teams, they do research, they are hired to do that. So some of these teams are large. And they do a ton of research to find certain coins to add to the portfolio. And that's their job is just to do ta or technical analysis, and fundamental analysis. 

And those two combined, are a beautiful and time consuming responsibilities of trying to do all that yourself is extremely difficult. So you can leverage the work of all these people, you don't have to pay your own team, you can actually with different web services yield to Google, you can look up what some big companies with their portfolios are. 

What are they, what exactly, they're investing in how much they're investing and all that stuff. And I wouldn't just go and copy everything they're doing sure that you don't have the budget. But you can find some gems in there that would shave 10s of 1000s of hours of your time. Just by simply looking in there, and testing it with a small dollar amount, according to whatever your budget is. 

And then going from there. You don't want to spend your whole entire day and night just listening for the news and trying to figure out what coin should I buy? How much should I buy? When should I get in? When should I get out? What's my exit strategy? What's my How long should I hold all four, and also their stuff. 

But at the end of the day, what you want to do is kind of stand on the shoulders of giants and see what they're doing. You know. And if you learn some basic key fundamentals, you won't need to be a master TA or technical analyst and also stuff or even a master fundamental analysis. 

If you know the basic rules, you have to understand that no matter how good these people are, they can't see the future. Nobody has a crystal ball. The greatest thing you have an extra crystal ball is to follow people that have done a ton of research.

And these people even have access to information that you don't. Okay. So, you know, and this now I'm going to transition to businesses because, you know, just to recap for their crypto stuff, keep that in mind, like, unless you want that to be your full time thing and your business full time. 

You have to keep it in check, no matter how exciting it is, and all this other stuff. Keep it in check because making your own business will make you much better ROI much faster and much more reliably than trying to play the lottery that if you play it right, it's stacked in your favor, but still the lottery are still gambling. 

And so when you do investing, especially with krypter The beautiful thing is the volatility, which gives you an opera many, many, many opportunities to grow your portfolio. So let's take these ideas and move them over to your business understand and understand, okay, there are principles and trading crypto and also their stuff, what are the principles and making a business succeed? 

Well, thank God, there's so much simpler. And I learned these four steps from Frank Kern, and I think that anyone in business should follow them. Let me see if I can remember what they are. The first one is getting attention, you want to get the right attention, no matter how crazy your your targeting is, and also stuff, you need to heat your messaging, right. 

And he's totally right about that. Essentially, you know, if you if you get, you know, get an example of you don't want to if you want to attract people that have money, you have to use what's called well bait, which is you have to really hate regurgitating away. But sometimes, it's like gospel truth, you might as you might as well know it. 

And I recommend you go follow Frank Kern, so you know, hopefully, that can you won't mind that I tell you this free information. If you guys go check him out, you know, so throw some people his way. So check out Frank Kern, he's a definitely one to watch. Right? If you own any kind of business, no matter what size, you guys like a Swiss Army Knife in business. 

He's a, you know, a very talented young man, you know, and by young man, I mean, you know, I don't know who he is, but just very smart. But basically, four steps are getting attention. The next thing is capturing the lead. The third thing is making an offer. And the fourth thing is follow up. 

And where you make those monies in the follow up. That's you. That's That's it. I mean, these are four steps, again, getting attention. Okay, so using the right messaging. So well, bait would be like how to scale a business beyond $10,000. A newbie that just starting is not going to be most likely won't be clicking on that link, because they don't have a business to scale. 

Okay. And so your, by your messaging, it filters the people it does the targeting for you. Okay. And we find that the, what he says that the data is not very accurate and the platforms anyway. And I agree with that, it's very true. And it costs you a lot more when you target when you do very laser targeted targeting. 

But at the end of the day, you know, I will tell you that it is way easier to make money in a business than it is trading in crypto. So definitely keep it keep this in mind is that if you're going to do crypto, there are automatic tools, you can automate trades and you can do stuff I would not recommend being a day trader. 

If you want that happening, hire someone, do well enough in your business. Find someone that's really good at day trading and hire them and have them do your day trading for you. Okay, but if you're doing yourself right now, I would definitely stick to

coins that you'd be willing to sit down for 10 years okay. And that's a good example for a guy named Krypto journeys his name you get to check him out if you're doing crypto. And that's his recommendation I think you should really stick to his only buy a coin that you would be comfortable sitting on for the next 10 years. 

Okay. That way you're not worried and checking your screen all the time. For example, I'll just tell you what I did. Is just got into some Cardano at this particular time, depending on when you're getting in it could be totally different but got into that because it's a coin that while it has the potential going up. 

It's been very stable. It almost acts like a stable coin and how stable this thing is. Very reliable price. Doesn't have these massive swings like most coins do. And the technology behind it is just I feel succeeds it It's the future really good. Everybody I listened to. So if you want a quick tip on, what should I buy for my, you can't go wrong with buying Carta. 

Okay, and it's a very inexpensive quite the time of this recording. But anyway. And it's amazing well, anyway. So doing that will help you to take the money from your business and other things and actually putting it knowing where to put it will actually not only help you to actually save your money by investing in crypto instead of buying stuff for pop. 

Or just popping it on to a bank account or just stacking in a PayPal account. Because again, it you know, taking your fiat currency, which is your profit from your business and just blowing it, that's a no, no. The second thing is investing well, where the fastest vehicle on Earth right now that I know of personally is in crypto. 

And it's the most lucrative, it's one of the only places where like, example, like, you know, I went in on or Karana. And actually, one off was Cardon was a different coin, whatever it was, but like doubled the money in less than 24 hours or doubled that investment investment. Not a different one, I believe, and coin, but a different coin doubled it, but the thing is this, like, that doesn't always happen. 

So you want to make sure that you don't put all of your profits in either a lot of people park their money in Bitcoin, stuff like that. And then mess with the mid cap coins, which is the you look at the market cap. So that's a topic for a different day. But the point is, you can actually earn your return on investment or holding your money in, in crypto like Bitcoin and stuff like that. 

It's gonna be much greater, you know, so if you make profits from your business, and then you park them in the right coins, essentially, what you're doing is you're taking your profits and then multiplying them. It's like having an upsell in your business. That if you do it right, you can actually get 10x The profits you make from your business. 

So it's pretty cool to tack on the old crypto play. After you've made the money in your business, which is beautiful. Okay, so keep that in mind as a long term business strategy. 

A lot of people don't talk about what do you do after the sale with your money. And if you ignore crypto, you are leaving a ton of money on the table right now. Now, I don't know when you're listening to this. But right now, you're leaving a ton of money on the table if you don't get into.

So if you don't have the expertise, you don't have the time hire someone that does have both. And I promise you, you won't be sorry. And definitely maybe even hired another person to check that they're not taking advantage of you. Okay, because you don't understand it like they do. So find another person that can do don't be full time, but they can go over once a month. 

Whatever it is something that's or once a week or at random what your crypto person is doing and make sure that they're not taking advantage of you. Because it'd be very easy for them to do. Especially if you don't know what you're doing. So it's a good check and balance and make sure they know that hey, I've got another person that at random we'll be checking things. 

We're going to make sure that everything's on the up and up. keep everybody honest. Okay. The next thing is for business applying the principle following the smart money is following different marketers and what they're doing like again, I pointed to Frank Kern, Russell Brunson, Ryan Deiss, all these kind of people. 

Again, let's just keep it simple. I'll someone like Frank Kern, for example, they keep thinking the guy keeps things simple. I like to call like Einstein of marketing in a way because he takes the company he takes things that are complex and makes them simple. That's true. genius. And, you know, I think Einstein said that, quote, genius is taking something simple or complex and making it simple. 

You know, so when you understand that all businesses are about getting attention, turning them and turning people into a lead, that you've attracted, making offers to those people and following up with them. And subsequently making more offers into to them until they buy. And while giving value that you can get value, while you're also pitching them for something that will help them. 

Okay, so keeping my phone with smart money, you know, is partly doing that modeling people that have had success, Tony Robbins talks about this modeling people, you do not have to reinvent the wheel, and a lot of people keep trying, and that holds them back. I can't, because I can't, because I can't, because it's like, no, you can stop trying to figure it all out. 

You don't have you'll never understand how all this stuff work. In fact, most successful people don't understand of how all the moving pieces in their business work, you just really can't. Because each thing has its own expertise. You know, whether it's email, or websites, all this other stuff, you need all that stuff. 

But keep it keep your funnels as simple as humanly possible. And, you know, follow winning formulas, you know, that you can get from people like Frank Kern, stuff like that falling willing winning formulas that you can get from people in the crypto space that you that you use after you make the profits, like people like Alex Becker are smart that they have a business. 

And then on the side, they have crypto, they're into crypto, which allows them to take a portion of their profits, not all of them, but a portion of them and multiply them greatly. And so again, it's like having an additional upsell to what you're doing. And if you factor that in to your business, and you can get semi predictable results. 

To a degree, you know, be very, very conservative on the low end with your numbers. But if you can do that, you can factor that into your marketing and be able to spend outspend your competition to acquire a customer.

I call this the back end back end. So it's the back end. It's like the after party of your sales. So you have your sales, but the money is not done making money. So after you made the money, now you have the money make money for you, which is beautiful thing. And so keep that in mind. 

I think the lesson for today is following the smart money's not just following some successful business people and copying their principles. Okay, don't copy exactly their funnels or exactly what they're doing, but copy their principles and follow them like their laws, okay, they're axioms or whatever. 

And the principles, and then the smart money once they make it, they invest, okay, so stack your money by investing. So you make the money in your business and then invest and a lot of people don't talk about that they don't understand what you do after you make the money. And doing this will solve a lot of problems with making money because you'll get tempted to buy stuff. 

And buy things that is depreciate and will cost you a lot of time and money to actually maintain having an expensive car, you've got to maintain having an expensive house, you have to maintain, you have to, you know, hiring, spending $1,000 a month to have your house cleaned and the bushes trimmed and also their stuff. 

You know, and you know, just it's better to not have a whole bunch of stuff because it ends up as a distraction and takes away from your profits again. 

So at the end of the day, like following the smart money falling smart people in business, and then following the smart investors have you stack those two things, you're gonna find yourself in a very advantageous financial situation. Alright, guys Bless