Secret Marketing Podcast

PODCAST #3 - The tortoise and the hare principle

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Here's the transcript if you'd like to read along while listening, enjoy!

I wanted to lay out a simple concept for you to chew on today just got to chew on that like a bone. And what it is, is every single successful endeavor is an allegory. Or maybe I got it backwards, the story, the tortoise, and the hare is an allegory of every successful endeavor, or overnight success. 

And now, if you've been listening, you know that an overnight success means that someone has been working for most likely several years, sometimes people find success quickly, in a few months or a year, something like that. But for the most part, every overnight success has been quietly working in obscurity for years. 

And then you get to know them, and they have this big thing. And you're like, oh, wow, overnight success. It's like, No, you just heard of them. And they been were but the tortoise and the hare. It's a great business book. And I'm not going to read it here. But it is one of the best business books you can read. 

Because if you have that mindset of understanding that there's no such thing as a big thing, every big thing is made out of little things. Our bodies are made out of billions or trillions of cells, our cars are made out of 10s of 1000s of parts, our clothes are made out of 1000s and 1000s of strands of fiber and all this other stuff, the water we drink is made out of billions of molecules or whatever else. 

So if we think of it in terms like that, when we're building our platform, our business, our endeavor, whatever it is, whether you want to be a singer, or a TV star, or a author or a marketer, or selling a physical product, or if you sell furniture, or if your mom and pop shop, like a hardware store, whatever it is you're doing, it's what you do. 

Every day that matters, consistency is not sexy, it does not sell well, if you were to write a book and ebook or a regular book on how to be consistent, which is a great fundamental business, that book wouldn't sell very well, because it's just not sexy. But if you said something like the secrets of how to make a million dollars in two years, that grabs people's attention. 

They they start to dream about what they can do with that money. One of the problems that I see that people have is they start to look at the bigger picture, which we will go ahead and cover in another podcast here because I want to keep it short. And that would be something like being deterred by the insurmountable goal by looking at your big goal and seeing how far away you are from it. 

But there is a little saying, I'm going to mess it up. A journey of 1000 miles begins with one step. And if you get yourself into the habit of every day, taking one step closer to your goal, you will find yourself falling into success. It's happened to me before and it's pretty crazy. I remember when I was young, and I would write articles every day 2010 to 20 articles a day. 

And I just kept doing that every single day. That's when articles used to work really well. They still can, you just got to do it differently with blog stuff. And we'll get into more advanced stuff as we go along. But just think about the tortoise and the hare and who won that race.

It's good to take breaks, just like God took a break after he created the universe. He said example, did he have to take a break now he set an example for us if we follow God's example, and we work hard, not just hard, really work on Brian to work smart. And we'll talk about different things about continuing education and how to know what kind of training products to purchase. 

Because there's a lot of snake oil out there right now in the marketplace. So depending on what you're trying to do, how to find quality training for what you're doing what you can also, incidentally write off on taxes. But either way, remember the tortoise and the hare and just like that little turtle just kept walking really slowly step by step. 

And he won the race to people that try to do fly by night stuff that people that try to race and make money with all these gimmicks and tricks and all this other stuff. They end up falling off over time because they'll find a hack. If it works, then Google will change their algorithm or Facebook or one of those platforms whatever's available today. 

They'll change the rules and your entire business if you based it on non rock solid marketing principles, but on a gimmick you lose your business. So at the end of the day, I'm going to show you the fundamentals of business that have been successful for well over 100 200 years and they will continue to be successful. 

To the end of time or as long as we have money so remember the tortoise and the hare God bless you today

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